W149: What do Gin, Gilligan’s Island and Wikipedia have in Common?

Cognitive Surplus is the theme. There are startling facts about a whole new world that we live in now. Clay Shirkey is brilliant at this Web2.0 EXPO keynote address.
For me, here's a money line:

"Media that's targeted at you but doesn't include you may not be worth sitting still for."

And another one:

"We're looking for the mouse."