Buy Nothing Day
For more information on Buy Nothing Day, visit www.Adbusters.org.
Buy Nothing Day facts:
* The first BND was launched by Adbusters in Vancouver in September 1992, based on an idea by artist Ted Dave, as a day for society to examine the issue of over-consumption.
* In 1997, it was moved to the Friday after American Thanksgiving – “Black Friday” – which is the one of the nation’s busiest shopping days. Outside of North America, BND is usually celebrated on the following Saturday.
* Despite controversies, Adbusters managed to advertise BND on CNN, but many other major TV networks have declined to air the commercials.
* Though the decentralized nature of the event makes it difficult to pin down participation numbers, thousands of activists have held public events in over 65 nations, including most US states, Canada, the UK, Israel, Germany, New Zealand, Australia, Mexico, Brazil, Japan, Taiwan, the Netherlands, Norway and India.
While critics of the day charge that Buy Nothing Day simply causes participants to buy the next day. Adbusters states that it "isn't just about changing your habits for one day" but "about starting a lasting lifestyle commitment to consuming less and producing less waste."
Shopping and consumption facts:
* Per capita consumption in the U.S. has risen 45 per cent in the last 20 years.
* Although people today are, on average, four-and-a-half times richer than our great-grandparents were at the turn of the century, Americans report feeling “significantly less well off” than in 1958.
* A recent article in New Scientist featured research suggesting that the more consumer goods you have the more you think you need to make you happy. Happiness through consumption is always out of reach (New Scientist, 4th October 2003, Vol.180, Issue 2415, p44. Available online after registering at www.newscientist.co.uk).